Content Is King: SEO 101
Would you believe it if I told you something as apparently simple as SEO keeps businessmen awake at night?
Over the years, the Search Engine Optimization landscape has evolved dramatically; both in complexity and in terms of importance to businesses. It’s mind boggling, really; the process of generating traffic of relevant people onto you website. This is the reason why understanding the true magnitude and potential of Search Engine Optimization is essential so that one can take advantage of this new technology that has opened new doors for opportunities.
So, down to the basics: What is SEO today? How has it revolutionized search? And most importantly, what does it mean for businesses?
Search Engine Optimization
If this term is relatively new to you, we’ll take this opportunity to reflect on it. The whole process of developing a “strategically designed content” and information with the ultimate goal to rank higher with search engines like Google, Yahoo, Bing, etc is search engine optimization. When websites appear on the top ten or fifteen hits, it generates traffic which is typically what companies want.
The Changing Face Of SEO: What It Means Today
The arrival of 2013 saw major changes in SEO trends. Google introduced new analytics and algorithms known as Panda, Penguin and Hummingbird. Keyword density is fast becoming a meaningless metric. The focus has shifted to the ‘quality’ of the content, rather than the ‘quantity’. Content writers now need to develop their articles, blog, e-books, press releases and web pages using credible information that captivates and engages the reader.
Bringing Out The Best Game
So how do you captivate the reader? And how exactly does that boost your business?
When a potential customer visits your website (transferred from a key word search on Google), there’s a need that needs to be fulfilled. Maybe they need to make a purchase. Is your website blog providing a link to the relevant product? Are you offering some helpful advice?
Having well crafted content on your website for your customers can influence them to make a purchase and ultimately increase your sales. At the end of the day, it is all about the content… Because content is everything.
As specialists, Content chase has the expertise and resources to help enhance your online presence!
Get In touch With the Experts!
Content Chase is America’s best content writing company, with over 9 years of experience in providing a range of leading industries with specialized, customized and original content writing facilities to boost their business. Their services include articles, blogs, e-books, press releases, rewriting and a very focused and professional team of individuals for SEO and web marketing.